• 12:07
  • 10:07

  • UAE

  • NL


Neuromarketing: How to influence choices and behaviour Business over Breakfast

18 October, 2023 08:00 AM-09:30 AM

We would like to invite you to our next Business Over Breakfast event Neuromarketing: How to influence choices and behaviour, which will take place on Wednesday 18 October, from 8 AM onwards. 

About Neuromarketing 

You are going to see something that others don’t…

… how and in what ways your thought processes drive and influence your choices.

You make between 100 and 8.000 choices per day, either consciously or unconsciously. Making the right choices has never been more complex.

What would happen if you knew exactly how these choices come about?

Economics and marketing are well-represented in business. Psychology, on the other hand, much less so. That is quite strange because good management is about human choice behaviour. It is not just economics and marketing that can shed light on this subject. For emotional and material well-being, knowing how to stimulate, guide and influence choice behaviour is essential.

What will you discover in this workshop?

  • You will learn how your brain processes both available and unavailable information!
  • You will learn the different ways in which people make choices!
  • You will learn who is in control of making these choices!
  • You will learn various ways to positively influence these choices!
  • You will learn what is really going on in the unconscious mind!

About the speaker:

Hein Heijen is a lecturer, author and expert in the field of applied neuromarketing, sales & influence psychology. Hein studied business administration and psychology, specialising in counselling techniques, neuropsychology, clinical psychology and social psychology.


08.00 AM: Welcome and registration
08.30 AM: Workshop
09.55 AM: Closing remarks
10.00 AM: Networking
10.30 AM: End

Date: Wednesday 18 October
Time: 8 AM - 10 AM
Venue: DoubleTree by Hilton Business Bay
Fee: Members 65 AED | Pre-Members 130 AED

Kindly register on or before the 16th of October, please register online or send RSVP to office@nlbcuae.com.

Location: DoubleTree by Hilton - Business Bay

Please be advised that photos, video and audio footage will be taken at this event. By entering the event premises, you give consent to the Netherlands Business Council UAE to photograph and video record your presence at the event, and its subsequent release, publication, exhibition, or reproduction to be used for news, promotional purposes, advertising, inclusion on websites, social media, or any other purpose by the Netherlands Business Council UAE and its partners. You release the Netherlands Business Council UAE, its employees, and every person involved from any liability connected with the taking, recording, digitizing, or publication and use of interviews, photographs, video and audio recordings. By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use, exhibition, streaming, web-casting, televising, or other publication of these materials. You also waive any right to inspect or approve any photo, video, or audio recording taken by the Netherlands Business Council UAE or the person or entity designated to do so by the Netherlands Business Council UAE.